Clarify the message
We identify what business contacts need to know and what response would help. Subject line, opening and call to action follow that purpose.
B2B email marketing
Turn an offer into a message worth reading.
We turn your B2B offer into email campaigns with a clear purpose. Topics, audience approval, copy and response handling are planned together, using documented consent and information approved by your business.
Our contribution
- Clarify the message
- Agree the campaign
- Follow through on replies
Our contribution
From the message to the response
Agree the campaign
Copy and design are prepared for approval. Audience eligibility, consent records and the unsubscribe route are checked before the agreed sending stage.
Follow through on replies
Enquiries, unsubscribes and delivery failures receive a defined handling route, connecting the campaign to your existing business communication.
An illustrative project brief
Example: an expanded product range
An email introduces a new product category to consenting business contacts. It directs them to the relevant information and names a person for questions. Replies are organised by interest and required follow-up.
B2B email marketing
Consent. Relevance. Transparency.
Before sending, the audience, consent records and content are agreed. Every marketing email needs a clearly identified sender and a simple way to unsubscribe.
Read our anti-spam policy ↗- Establish recipient eligibility and consent records.
- Approve the message, sender and response route together.
- Handle unsubscribe requests and replies consistently.
Start a conversation
Let’s discuss what your project needs.
Which coordination task is taking up your team’s time? Tell us about the project and participants so we can suggest a useful scope of work.
Positive Group Deutschland GmbH
Freiburg im Breisgau · Germany